This Privacy Policy describes how Balence Flow, operating as a DBA of Funil de E-mail LTDA (“Company”, “we”, “our”, or “us”), collects, uses, and protects personal information provided by users through our websites, opt-in pages, applications, and services.
Information We Collect
We may collect the following personal information directly from users:
Full name
Mobile phone number (optional)
Email address (optional)
We also collect and store:
Records of SMS consent, including date, time, and IP address
Communication preferences
Message interaction data, such as replies including STOP or HELP
Purpose of Data Use
The information collected is used for the following purposes:
Sending SMS messages related to wellness content, activity reminders, application updates, and promotional offers
Providing customer support upon request
Meeting legal and regulatory requirements related to SMS opt-in registration, auditing, and compliance with carrier and TCR (The Campaign Registry) rules
SMS Communications and Consent
By providing your mobile phone number and explicitly opting in, you agree to receive informative and promotional SMS messages from Funil de E-mail LTDA (DBA Balence Flow).
Message frequency may vary (typically 2 to 4 messages per month)
Message and data rates may apply, depending on your mobile carrier and plan
You may opt out at any time by replying STOP to any message
You may also reply HELP to any message for assistance
Consent to receive SMS messages is not a condition of purchase.
Data Sharing and Third Parties
We do not share mobile phone numbers with third parties for marketing purposes.
Personal data may be shared only with trusted service providers strictly necessary to operate our services, including:
Marketing automation and messaging platforms (e.g., ActiveCampaign, Twilio) used solely for SMS delivery and system operations
Hosting, infrastructure, and IT service providers
Government or regulatory authorities, when legally required
All service providers are contractually obligated to protect personal data and use it only for authorized purposes.
User Rights
Users have the right to, at any time:
Request access to their personal data
Request correction or deletion of personal data
Withdraw SMS consent by replying STOP to any message
We retain personal data only for as long as consent remains active or as required by law.
We apply appropriate technical and administrative security measures to protect personal information against unauthorized access, misuse, loss, or disclosure.